Weaving Emotion into our #CareHomeOptometry Video Series
At OutsideClinic, we believe that our #CareHomeOptometry
video series is more than just content; it’s a profound expression of the heart
and soul of the people behind our mission. Today, we shine a spotlight on Maria
Ferguson, the talented poet and award-winning theatre maker who has lent her
creativity and emotions to this remarkable project.
Crafting Connection through Poetry
Maria, a writer, and performer with a rich background in
community theatre and poetry, brings an emotional depth to our video series. When
Maria joined the project, the importance of providing people with essential eye
care services immediately struck her. The poems she crafted plays a vital role
in not only informing but also inspiring optometrists to join a mission that could
truly make a difference.
Without knowing the business, Maria approached the project
by getting to know who we are, our values and our mission. “I had a meeting
with OutsideClinic Optometrist and Care Home Development Director, Vishal Khurana. He really helped me
understand the importance of his job and what the project could do for
potential patients. I had a brief for each short film and wrote down key phrases
from my discussion with Vishal. I also wrote down the main aim for each video
and what I wanted to get across to potential viewers. As each video is less
than a minute long, it was a challenge to include everything I wanted to say, but
I treated each film as it’s own individual story,” said Maria.
Adding emotion to eyecare
Maria aimed to convey a warm, inviting and accessible tone
in her poetry. She emphasised the importance of portraying real people and highlighting
that every appointment, patient, and individual needs are unique. She was able
to personally connect with the project, thinking of family throughout the
process. She explained: “All of my family are glasses wearers, so I am incredibly
aware of how important access to eye care is, but also how much I take it for
granted. Although I lost all my grandparents fairly early in life, I found it
useful to think about them and the importance corrected vision had in their
Crafting the poems was not without it’s challenges however,
particularly in ensuring we are connecting with viewers and delivering the
required message in a short amount of time. Maria said: “The most difficult
thing for me was keeping the poems short enough for the films. I could have
written much longer pieces based on the information given to me, so keeping the
launch poetic but to the point was an enjoyable challenge.”
The poetry-video connection
Maria’s poetry is integral to the emotional and lyrical
depth of our #CareHomeOptometry video series. Each video, though less than a
minute long, encapsulates a part of the optometry process and the dedicated
team’s role. Maria’s work, enriched by her experiences with OutsideClinic, is
an embodiment of the heart and soul of our mission. Her poems inspire, inform,
and bring a touch of humanity to our cause, inviting viewers to consider a
career that goes beyond the high street and make a difference in the lives of
those in need.
More about Maria
Maria’s diverse journey includes training in Community
Theatre at East 15 Acting School and becoming a resident artist for esteemed
institutions. Her debut show, “Fat Girls Don’t Dance,” won the Saboteur Award
for Best Spoken Word Show and was published by Oberon. Her second show, “Essex
Girl,” was equally acclaimed and published by Oberon. Maria’s poetry has graced
numerous journals, and her debut collection, “Alright, Girl?” (Burning Eye), received
a Highly Commended recognition in the Forward Prizes. For more information
about Maria visit her website here.
To view our #CareHomeOptometry Video series and learn more about how you can change lives, visit our website.
The UK has an ageing population. And as we age, quality eye and hearing care becomes increasingly more important to our quality of life. That’s why it’s our mission to extend the highest quality health care services beyond the high street. To make these essential services more accessible, more personal, and more effective.
More than 35 years since our inception, we are now the UK's leading home eye and hearing care provider. OutsideClinic brings together a team of over 500 dedicated health care professionals, conducting well over 200,000 home clinics each year.
With the support of the Optimism Health Group and the recent acquisition of Visioncall, we continue to grow to meet the growing demand for outstanding care. We’re always looking forward, seeking new ways to develop our business and practice so we can provide extraordinary care to those who need us the most.