Job Title: Head of Marketing
Location: Head office, Swindon
Salary: Circa £65k pa
Bonus: Performance related bonus scheme
Hours: Monday to Friday 37.5 hours per week

Background

OutsideClinic was founded in 1987 and has developed to become a leading provider of ‘at home’ eye care and hearing care. The business has revenues of £43m and employs 300 people. The business provides services to the 75+ age group, that find it challenging to visit the high street.

We are looking to strengthen our team with the appointment of an experienced Head of Marketing.

A successful business development and marketing capability is an essential component of our strategic ambition to become the most admired UK ‘at home’ healthcare brand.

Job Summary

We are seeking a Head of Marketing to oversee and optimise our marketing operations, with a particular focus on direct marketing campaigns. The successful candidate will manage the day-to-day operations of the marketing team, and work alongside our Senior Account Manager, Digital Marketing Executive, Customer Retention and Relationship Manager and design team to ensure cohesive and effective marketing strategies across all channels.

The role of the Head of Marketing is to ensure patient demand matches or exceeds clinician capacity, whilst keeping customer acquisition and retention activity within budget.

Principle Accountabilities

Develop, implement, and manage:

• Direct marketing campaigns, including liaising with data suppliers, printers and Royal Mail to ensure timely and accurate execution
• Digital marketing campaigns, working with third party agencies as required.
• Telesales, email and text campaigns to the company’s customer database
• Manage the marketing operations function: setting priorities, ensuring efficient and effective execution of marketing initiatives across all channels
• Implement comprehensive marketing strategies in collaboration with senior leadership.
• Manage and optimise our marketing technology stack, including selection, implementation, and maintenance of tools and platforms.
• Coordinate marketing activity with cross-functional teams, including customer service, scheduling and IT, the field sales teams, to ensure alignment and effective communication.
• Manage and report on budgets for marketing operations and direct marketing campaigns, allocating resources to achieve marketing goals.
• Plan, execute, and optimize multi-channel marketing campaigns in collaboration with the Content and Digital Marketing Managers.
• Analyse campaign performance and provide data-driven insights to improve marketing effectiveness
• Monitor, track and report on key performance indicators (KPIs) to assess marketing performance and identify areas for improvement.
• Manage campaigns and initiatives to improve ongoing communication with OutsideClinic’s customer base.

About You

Proven ability to work autonomously and as part of a high functioning team. Excellent organisational, project management, and analytical skills. You will be customer centric in your thinking and communicate well. You will be determined, resilient, and innovative.

• Experience in marketing operations or a similar role (senior account director/client partner), with significant experience in direct marketing
• A highly disciplined and rigorous approach - excellent project management and organisational abilities
• Proven experience in managing and implementing marketing campaigns
• Strong analytical and data management skills
• Outstanding communication and interpersonal skills
• Experience in working with data suppliers and print vendors for direct marketing campaigns
• Ability to work collaboratively in a team environment and line manage multiple team members
• Ability to work in a fast-paced, dynamic environment and prioritise workloads

What We Offer

• Competitive salary
• Participation in senior management bonus scheme
• Generous pension scheme, matched up to 5%
• Private medical insurance
• Life assurance (4 x salary)
• Employee discounts

We’re here to transform lives by helping people see better, hear better, and live better. Join us on our mission to make a difference.