Job Title: Freelance Communications Specialist

Location: Swindon Head Office (with flexible home working)

Reporting to: Marketing Operations Manager

Hours: Freelance / Contractor - 1–2 days per week

Background

OutsideClinic was founded in 1997 and has developed to become a leading provider of ‘at home’ eye care and hearing care. The business has revenues of £40m and employs 300 people. The business provides services to the older population group, that find it challenging to visit the high street.

Job Summary

We are seeking a talented and proactive Communications Specialist to support our team on a freelance basis. You will play a key role in crafting engaging content that keeps our people informed, our patients connected, and our brand visible within the wider optics and audiology industry.

Principle Accountabilities

• Plan, write, and edit internal and external newsletters for both our optical and hearing divisions.
• Collaborate with team leads to build an annual communications calendar and align content with key business milestones and awareness events.
• Regularly update “One Hub” – our internal communications platform – with fresh, relevant, and engaging content.
• Identify and write stories suitable for PR coverage and contribute content to industry publications such as Optometry Today, Optician Online, BSHAA, and others.
• Liaise with external press contacts to ensure positive and timely coverage of OutsideClinic’s developments.
• Develop and manage a consistent stream of new content (written, visual, or multimedia) to support our brand story and employee engagement.
• Ensure all communications are aligned with our tone of voice, values, and strategic goals.

About you

• Proven experience in a communications, PR, or journalism role – ideally within healthcare or a related industry.
• Strong writing and editing skills, with an eye for detail and the ability to tailor messaging for different audiences.
• Experience with internal communications tools and platforms.
• Ability to identify and shape compelling stories from across the business.
• Confidence in managing stakeholder relationships and working independently.
• Solid understanding of PR principles and media engagement.

This is an exciting and ongoing opportunity for the right person to become part of a passionate and purpose-driven team. We’re looking to build a long-term relationship with someone who truly understands the value of clear, engaging communication and is keen to make a real difference. You’ll be welcomed as an extension of our team and will play an important role in helping us share our story and successes.